Category Archives: Press Release

STRASSER Adds Natural Rift White Oak to Repertoire of Wood Vanity Finishes

Prized for its durability, strength, and distinctive grain, the versatile wood brings a touch of nature indoors

(Woodinville, WA, October 30, 2024) STRASSER announces the addition of Natural Rift White Oak Finish as an option for their high-quality, made-to-order wood bath vanities. The new wood species joins the company’s repertoire of rich wood choices including cherry, maple, oak, walnut, and alder hardwoods that the company sources from the US and Canada for their furniture-quality wood vanities. Featuring a tight, linear grain pattern, Natural Rift White Oak is prized for its strength and durability, making it a great choice for damp areas such as the bath. The versatile wood blends beautifully with a variety of décor styles from modern to transitional. It’s creamy tan to rich honey tones echo the natural variation of colors in the forest, thereby bringing the soothing warmth of nature indoors.

Continue reading →

STRASSER Presents Contemporary-styled Colville Vanity from the Christopher Grubb Collection

With clean lines and dynamic finishes, the versatile wall-mount design brings a fresh, modern approach to STRASSER’s solid wood bath vanity selections

(Woodinville, WA, July 25, 2024) STRASSER proudly unveils Colville, the first design from the highly anticipated Christopher Grubb Collection. Reflecting the Beverly Hills designer’s signature clean-lined, contemporary style, Colville offers versatility for the bath vanity. Available in four sizes, with three finish options, Colville adds modern luxury in any environment from an urban loft to a mountain retreat.
Continue reading →

STRASSER Makes it Easy for Designers and Homeowners to Stay on Trend with Thousands of Available Colors

Vanities can be specified to match any Benjamin Moore® color, whether the goal is to emulate the Pantone® Color of the Year “Peach Fuzz,” or any other color inspiration

(Woodinville, WA, June 12, 2024) STRASSER, manufacturer of authentically handcrafted high-quality luxury vanities since 1982, makes it easy for designers and homeowners to stay on trend with its Benjamin Moore® Color Palette. With a rainbow of colors including Springtime Peach—a color that emulates this year’s Pantone® Color of the Year “Peach Fuzz” – customers can specify vanities in any of over 3,500 colors. From Softened Violet and Magenta to Classic Gray and Hale Navy, STRASSER’s vanities can infuse any of today’s most popular colors into the bath.
Continue reading →

STRASSER Launches Design Your Own Vanity Online Tool

The tool provides design inspiration while allowing homeowners to easily visualize bath furniture selections and purchase with confidence

(Woodinville, WA, April 23, 2024) STRASSER, American manufacturer of handcrafted high-quality luxury vanities since 1982, now offers “Design Your Own Vanity,” an online selector tool that makes it easy for customers to browse products, narrow styling choices, and preview their vanity before purchasing. Available at strasserwood.com/selector, the tool is simple to use and provides access to a full scope of STRASSER vanities and finish options.
Continue reading →

STRASSER Announces Design Collaboration with Beverly Hills Interior Designer Christopher Grubb

Reflecting Grubb’s signature architectural-inspired style, the new customizable collection brings fresh modernity to STRASSER’s legacy bath vanity line

(Woodinville, WA, December 19, 2023) STRASSER, manufacturer of authentically handcrafted high-quality luxury vanities since 1982, will launch The Christopher Grubb Collection in the first quarter 2024. This is the first designer collaboration by STRASSER, and the new designs will feature the award-winning designer’s signature clean-lined contemporary look and expand upon the manufacturer’s market reach with top-echelon modern-styling.
Continue reading →

Brad Kiel Joins STRASSER as National Sales Manager

Kiel brings more than two decades of kitchen and bath sales experience to his new role

(Woodinville, WA, December 5, 2023) STRASSER, manufacturer of high-quality, luxury vanities, has hired Brad Kiel as its new National Sales Manager. Kiel’s extensive sales experience includes nearly 25 years in the kitchen and bath industry. Most recently, he served as Vice President of Sales in the Mid-Atlantic, Northeast, and Midwest for Pinnacle Sales Group. While at Pinnacle, Kiel oversaw sales and marketing for a portfolio of 12 luxury appliance and outdoor kitchen brands. He also has held sales leadership roles at bath fixtures manufacturer Toto, Franke Kitchen Systems, and kitchen and bath fixture manufacturer Rohl.
Continue reading →

STRASSER Adds New Wood Species for Wallingford Vanity Town Collection

Warm Walnut wood offers elegant addition to the vanity’s comforting authenticity and traditional lines

(Woodinville, WA, September 26, 2023) STRASSER, manufacturer of high-quality, luxury vanities, has added Warm Walnut to its options for the Wallingford Town vanity. The classically elegant wood species evokes a calm, relaxing vibe perfect for Wallingford’s gentle curves and fluid lines. The Wallingford Town vanity features six slab-style drawers.
Continue reading →

STRASSER Hires National Sales Manager

Bringing extensive K&B industry experience, Chris Chmura will lead STRASSER’s sales team and its “Made-in-the-USA” brand toward expansion and growth

(Woodinville, WA, August 1, 2023) STRASSER, manufacturer of high-quality, luxury vanities, has hired Chris Chmura as its new national sales manager. Chmura brings extensive background in the kitchen and bath space, having spent the past eight years in sales management and business development roles for faucets and fixtures manufacturer Brasstech. Chmura’s career began as a residential builder and development manager before transitioning to building product sales through the Kohler company, where he trained in decorative hardware and worked with independent and national showrooms, global architects, and designers. His sales experience also includes time with Accuride, InterDesign, and BFG Supply Co.
Continue reading →

STRASSER Introduces Benjamin Moore® Color Program

Designers can customize the manufacturer’s vanities with a vast array of Benjamin Moore colors to meet each project’s specific needs

(Woodinville, WA, March 23, 2023) For designers and consumers specifying STRASSER’s luxury, high-quality vanities, imagination is the only limitation. The Benjamin Moore® Color Program allows customers to choose finish options based on any Benjamin Moore color, with a bevy of hues that inspire, elevate, and transform spaces to express each homeowners’ distinctive tastes. The program dramatically increases the selection of available colors for STRASSER’s vanities, adding another level of customization for the company’s product lines while ensuring customers can achieve the unique look of their dreams.
Continue reading →

STRASSER’s Sleek, Modern SoDo Vanity Is More Versatile and More Colorful Than Ever

Growing in sales by 15% a year, the European-style wall-mounted vanity delivers on buyers’ increasing desire for contemporary fixtures


(Woodinville, WA, November 8, 2022) With contemporary, European-style bath fittings and fixtures continuing to grow in popularity in the US, the SoDo vanity from STRASSER answers the call with a modern, wall-mounted profile and a range of trending finishes. Boasting sleek, clean lines, the SoDo vanity offers an edgy look for strong appeal, while the wall mounting creates an airy atmosphere of sophistication and precision. Six door styles ranging from slab to a modern miter allow for complete personalization to meet the needs of nearly any contemporary-leaning bathroom style.
Continue reading →

Jeff Meehan Appointed President of STRASSER

Joining the company following an extensive career leading kitchen and bath manufacturing companies, Meehan will lead the vanity manufacturer to its next stages of expansion and growth

(Woodinville, WA, July 08, 2022) STRASSER, manufacturer of high-quality, luxury vanities, has hired Jeff Meehan as its new president. Meehan joins STRASSER following a lengthy career in building products and distribution, including sales leadership roles at Canyon Creek Cabinet Company, Wellborn Cabinet, Richelieu Hardware, and Kohler. Most recently, he served as general manager for Encore Cabinets & Millwork.

Continue reading →

STRASSER Adds NW Green Hue to Vanity Line

Suitable for contemporary and transitional vanities, NW Green exudes the calming feel of nature.


(Woodinville, WA, April 6, 2022) STRASSER, manufacturer of high-quality, luxury vanities, now offers NW Green, a soothing custom color inspired by the Pacific Northwest. A blend of the many green hues found in the forest, NW Green brings the warm ambience of nature indoors. Paired with complementary shades of gold, blue, or even a splash of purple, NW Green evokes an energetic feel of springtime.
Continue reading →

Luxury Products Group Awards STRASSER Supplier of the Year 2021

(Woodinville, WA, March 8, 2022) – Seattle-based STRASSER has been named Supplier of the Year by Luxury Products Group for its commitment in crafting the highest quality bathroom vanities, furniture, and accessories in the USA, along with their steadfast support and partnership with LPG, the plumbing industry’s premier buying group.
Continue reading →

STRASSER Debuts Two New Medicine Cabinet Collections for Convenient, In-Demand Bath Storage

Both aluminum LED and solid wood designs answer the market’s call for more medicine cabinet storage options

(Woodinville, WA, April 20, 2021) Responding to frequent requests for more medicine cabinet storage, STRASSER introduces two new collections designed to coordinate with the company’s meticulously crafted luxury bath vanities. Users can opt for a handcrafted, solid wood cabinet or the more hi-tech look of an aluminum medicine cabinet with LED lights. With demand for medicine cabinets rising in every segment of the industry from residential to hospitality, the two new styles give users more choices for organizing toiletries and other items typically stored in the bathroom.

Continue reading →

STRASSER’s Amiri Wall-Mount Bath Vanity Creates Spa-Like Spaciousness in the Bath

Amiri’s sleek and modern “floating” design includes two deep drawers for abundant yet streamlined storage

(Woodinville, WA, March 23, 2021) STRASSER, the manufacturer of high-quality, luxury vanities, debuts the sleek and streamlined Amiri Wall-Mount Bath Vanity. Part of the company’s Celebria Collection, it’s ideal for today’s modern spaces, from powder room to expansive master suite. Amiri floats above the floor, helping to create the illusion of more space in the bath. Adding to the sense of contemporary luxury, Amiri includes deep storage drawers, one of today’s most in-demand features in the bath. In fact, Amiri’s clean, streamlined design offers two deep storage drawers ideal for organizing all of one’s bath necessities. Paired with popular finishes including matte, gloss, and textured options that echo the look of reclaimed wood, Amiri helps to create an ideal spa-like escape for the modern bath.

Continue reading →

Timeless Beauty Meets Versatility With STRASSER’s Montlake Bath Vanity Collection

With plenty of customizable options, the ability to blend with myriad décor styles, and STRASSER’s signature “Made in the USA” quality, Montlake stands the test of time

(Woodinville, WA, October 14, 2020) Trends may come and go, but some design elements never go out of style. These fundamentals are the basis for STRASSER’s Montlake Collection. The manufacturer of high-quality, luxury vanities blends classic elements with handcrafted quality to create bath vanities with a simple, timeless aesthetic that endures. From the most compact powder room to a his-and-her master suite, Montlake offers everything designers need to customize an elegant bath with confidence—all while maximizing storage space.

Continue reading →

US-Based Manufacturing Ensures Quality, Predictability for STRASSER Customers

Made in Washington state, STRASSER’s vanities help fuel the local and national economies while reducing lead times

(Woodinville, WA, June 15, 2020) STRASSER, manufacturer of high-quality luxury vanities, has long prided itself on offering products fully made in the USA and using materials sourced from North America. And that detail feels more important and relevant than ever before.

Continue reading →

STRASSER Partners With The Rain Company

Collaboration with the luxury-focused independent sales agency will help STRASSER to better serve markets in Washington, Oregon, and Idaho

(Woodinville, WA, April 21, 2020) STRASSER announces the hire of The Rain Company—an independent sales representation agency based in the Pacific Northwest. Recognized for their excellent customer service and commitment to education and training, The Rain Company will serve as a reliable source of information and authority to both showroom professionals and the specifier community.

Continue reading →

STRASSER’s Celebria Collection Exudes Contemporary Luxury

Clean lines and sleek finishes bring a calm, spa-like feel to the bath.

(Woodinville, WA, February 4, 2020) Long known for its quality craftsmanship and on-trend looks, STRASSER is elevating the luxury experience even further with the launch of the Celebria vanity collection. Thoughtfully designed toward simplification of form, Celebria’s clean lines exude a distinctly contemporary aura. Combined with a glossy, matte, or textured finish, the effect is at once soothing as it is sophisticated.

Continue reading →

Strasser Woodenworks to Welcome New Representative in Florida

Al Rykus and Elite Brands will serve showrooms and designers in the Southeast beginning in December

(Woodinville, WA, December 9, 2019) Strasser Woodenworks has added a new independent sales representative in the Florida market, Al Rykus. Rykus is principal and lead salesperson for Elite Brands, a specialty provider of sales and logistics within the decorative home product industries.

Continue reading →